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Senior Technical Product Manager. Design, code, and product management in the same head.

Companies call me when a product isn't working. I figure out why, fix it, and make sure it stays fixed. I've done it at startup scale and enterprise scale — the results are in the case studies.

10+ yearsB2B SaaSPayments5 countries

The problem is never the one from the first meeting.

WHAT I DO

What I actually do

I start from the problem, not from the solution someone already has in mind. That means talking to the people who use the product, reading the data nobody looked at, and figuring out what's actually going wrong before writing a single spec. Then I design and ship with the team — not hand off a document and wait.

HOW I WORK

Three languages, one product

Fewer handoffs, fewer surprises. I've been on all three sides.

4 years designing interfaces. 4 writing production code. 5+ shipping products. When I review a design, I know what it costs to build. When I scope engineering work, I know what the user will feel. Cross-functional sessions cut post-release incidents by 25%.

I find the 4 problems that matter out of the 44 everyone is panicking about.

A payment system had 44 open issues. Two weeks of discovery: only 4 were costing customers real money. Those 4 resolved in 6 weeks, not 6 months. Finding what actually matters is the job.

When I need to validate, I build it. Users touch it in days, not months.

When I need to validate an idea, I build a working prototype — not a presentation. Users touch it, we learn in days instead of months. When data says no, the answer is no.

CAREER

The path

2012-2018

Founder & Designer

Selfrules

A web design studio launched at 25 in northern Italy. 20+ clients, everything in one person: sales, design, development, delivery, support. First e-commerce site: award-worthy interface, zero sales. The rule that came out of it still holds.

2016-2020

Designer & Developer

FLOWING

Joined as a UX Designer, left writing production code. B2B and B2C products for clients including Prometeia, Casavo, CliensPiu. CliensPiu: a legal practice management system used 8+ hours a day, designed and built by the same person. After 4 years of designing and then implementing the same product, the line between the two disciplines stopped making sense.

2020-2023

Product Owner

LeadsBridge / ActiveProspect

LeadsBridge: B2B SaaS platform with 380+ connectors, Meta, Google, LinkedIn, TikTok partnerships. Solo PM, fully remote from Europe. The core flow redesign cut setup time by 35% and unlocked revenue growth.

2023-present

Product Manager

QubicaAMF

Payment systems, platform integrations, and cashless solutions for centers across 5 countries. A system inherited in critical state. Today: 99%+ uptime, -25% post-release incidents, 116 centers integrated, team of 10+.

Today when I talk to a designer, I understand the constraints. When I talk to a developer, I understand the trade-offs. When I talk to business, I translate.

TRACK RECORD

Numbers, not words

0/44

Problems solved in 6 months

From 12 critical payment issues down to 5. The other 21 were deliberate 'not now' decisions

+0%

Year-over-year revenue growth

The only payment solution still growing while competitors stalled

-0%

Fewer bugs reaching customers

By introducing weekly cross-functional reviews before each release

0%+

System reliability — from critical to stable

A product handling real money for businesses across 5 countries. Inherited in crisis, stabilized in 6 months

0

Businesses running on the product I manage

Each relying on it for daily operations. 5 new ones going live every week

-0%

Time for customers to start using the product

Setup flow redesigned for an integration platform with 380+ connectors

NOW

What I'm doing now

Leading payments and platform product for a 600-employee international company

ACTIVE

Stabilized a payment system to 99%+ uptime, now scaling cashless integration across 5 countries.

Building CasaHunter

ACTIVE

An AI-powered apartment hunting tool. Three-pass scoring: 80% deterministic filtering, 20% AI budget on what matters. 880+ listings analyzed, zero manual search.

Exploring what's next

OPEN

Open to PM and Technical PM roles where design, code, and product thinking converge.

CONTACT

Let's talk

hello@selfrules.org
EU remote . US remote . Italy hybrid